Approximately 5,000 miles and over 150 years of history provide the only major differences between La Crosse, Wisconsin, and Munich, Germany during late September and early October each year. This time of year both Munich and La Crosse are filled with “merrymaking” and a carnival atmosphere known in both cities as Oktoberfest. 

Important Information For Vendors

Thank you for your interest in participating as a vendor at the 60th Oktoberfest USA. In order to complete this application, you will need the following information:

  • Desired Vendor Space Size: For 2021, you'll have the choice between two tiers of vendor space. Our 10' x 10' spaces feature up to 15 amps of 110v power. Our 10' x 30' spaces are suitable for a food truck or merchandise trailer and feature up to 50 amps of 220v power. 
  • Power Requirements: If your needs exceed the standard power offerings, you may be required to pay for our electrician to provide the power and connection you require. To help us properly plan for power requirements and to make your set-up as smooth as possible, we'll need to know a few things. If you will need 220v power, please take a moment before you begin filling out this form to determine your NEMA plug types (click here for a chart). This information is crucial to ensuring we have the proper power for your needs. Please note that three-phase power is not available.  
  • Certificate of Insurance: All vendors are required to provide proof of insurance. You will need to upload a copy of your insurance certificate in order to complete this application.
  • Beverage Offerings: La Crosse Festivals, Inc. has an exclusivity agreement with Pepsi-Cola of La Crosse. If you intend to sell soda and water, you are required to purchase these beverages through La Crosse Festivals, Inc. Full details are below.
  • Outdoor Mobile Food Vendor License: The City of La Crosse requires all food vendors to have a current Outdoor Mobile Food Vendor License. If you do not have one for the 2021 calendar year, you may obtain one at Outdoor Mobile Food Vendor License | La Crosse, WI (cityoflacrosse.org). 
  • Hours of Operation: All vendors are required to remain open during the core hours listed in the Terms and Conditions section below.   

We look forward to having you as a vendor!

Vendor Information




Beverage Requirements

All soda and water products sold on La Crosse Festivals, Inc. grounds are covered under an exclusivity agreement with Pepsi-Cola of La Crosse. If you will be offering soda and water products, please note the following: 

  • Soda and water products are available at a discounted retail cost for food vendors
  • Products must be purchased by the case. Full cases may be returned for a full refund at the close of the event. 
  • Due to this exclusivity agreement, other brands are not permitted on the La Crosse Festivals, Inc. (Oktoberfest) grounds. Failure to follow the exclusivity agreement will result in your operation being asked to leave the grounds immediately, without recourse or refund.
  • Any specialty beverages (i.e. fresh-squeezed lemonade, smoothies, coffee, etc.) should be included in the Product Description section below. All menu and product offerings will be reviewed and approved by the La Crosse Festivals, Inc. Board of Directors.

Menu Items / Product Description

Please list and/or describe your menu items and products in detail as well as the selling price for each item.  This helps us promote your products and place vendors properly on the grounds. 


Vendor Space

We offer two different sizes of vendor spaces, each with different power features. Please select the size of your desired vendor space. Additional space and special power requirements may be added below.

  • 10' x 10'

    10' x 10'

    Our 10' x 10' vendor space includes up to 15 amps of 110V on a NEMA 5-15 receptacle. If you need power other than what is specified, you may be assessed an additional fee, payable before power is supplied.

    $750.00 ea.

  • 10' x 30'

    10' x 30'

    Our 10' x 30' space includes up to 50 amps total of 220v power. Please specify your NEMA plug type below. If you need power other than what is specified, you may be assessed an additional fee, payable before power is supplied.

    $2,250.00 ea.

In order to properly plan for space and power requirements, each vendor is required to stay within the space they have purchased. If you plan to exceed your space, you will be charged for the additional square footage at a rate of $7.50 per square foot. If you plan to exceed your 10' x 10' or 10' x 30' space, please enter the amount of additional square feet you require below to pre-pay for your space. If you do not pre-pay for additional space, you will not receive power until your space has been paid for.

To calculate the number of additional square feet to enter below, multiply the length by the width of the area you will need. For example, if you need:

  • 3' x 10' extra, you would enter 30 below
  • 5' by 10' extra, you would enter 50 below
  • 10' x 10' extra, you would enter 100 below
  • 30' x 5' extra, you would enter 150 below


Power Requirements

Please enter your equipment information below. Please click on the link below to open the NEMA plug/receptacle chart when specifying your plug type. This chart will open in a separate window.

Click here for NEMA plug/receptacle chart


Certificate of Insurance

You are required to provide proof of insurance in order to complete this application. Please upload a copy of your insurance below. You may upload most image or document formats such as pdf, png, jpg, doc, etc.


Staff Information

Admissions passes for up to three staff members, including yourself, are included with your registration. An admission pass is required to enter the grounds. Additional passes are available at the pre-fest price of $15.00 each. 

Please list the names of you and your staff members below.


Terms and Conditions

By purchasing vendor space at Oktoberfest USA, you agree to abide by the space and power limitations as specified above. You also agree that exceeding these limitations will result in additional fees which must be paid before power is supplied to your space and your operating permit is granted.

Oktoberfest USA reserves the right to decline space to any vendor based on space limitations, power limitations, and product compatibility. Should your application be declined, you will receive a full refund for all fees paid to La Crosse Festivals, Inc.

Any vendor (or their employees, workers, etc.) found to be engaging in forced or underage labor, discrimination, harassment, or violation of health and safety standards will be asked to leave the grounds without refund or recourse.

Power Requirements: Please note that three-phase power is not available. If your needs exceed the standard power offerings, you may be required to pay for our electrician to provide the power and connection you require.

Certificate of Insurance: All vendors are required to provide proof of insurance. Your insurance must provide coverage for the entire time you are at our event.

Beverage Offerings: La Crosse Festivals, Inc. has an exclusivity agreement with Pepsi of La Crosse. If you intend to sell soda and water, you are required to purchase them through La Crosse Festivals, Inc.

Health & Fire Permits: You are required to complete Health and Fire Department Permits with the City of La Crosse. Links are provided in the confirmation email we'll send you with your completed application.

Hours of Operation: All vendors are required to remain open during the core hours. Vendors may choose to be open outside of these hours. Hours fluctuate based on various events taking place and may change due to weather conditions.
September 30 October 2, 2021 Hours of Operation
Thursday 11:00 AM 11:00 PM
Friday 7:30 AM Midnight
Saturday 11:00 AM Midnight
Failure to be open during these hours may result in dismissal from the La Crosse Festivals, Inc. grounds and jeopardize your eligibility as a vendor at future events.

Parking: Vendor transportation vehicles must be parked in the designated vendor parking areas. You must always display the parking pass while the vehicle is on-premises. One parking pass is included with your registration.

Signage/Decoration: Banners and other forms of signage are subject to approval by La Crosse Festivals, Inc. Board of Directors, for both content and mounting methods. You are
encouraged to decorate your space reflecting the Oktoberfest/Autumnal theme.

Please note: Tax and Processing fees will be added to all packages. These fees may be viewed by clicking "Show Details" below.


$0.00

Billing Information

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